Daytek

Website & Marketing Campaign

Overview

BEAM was engaged to create and develop an entirely new website for Daytek Pty Ltd. Daytek is the no.1 clothesline manufacturer in Australia. Daytek needed not only a modern website to showcase their products and services but also a new communication strategy for market competitiveness.

Daytek offers a fantastic custom colour service for their clotheslines. For example; clothesline to match your roofline or garage. BEAM proactively developed a new sub-brand for this service called ‘Colour my day’ to reinforce their colour customisation service.

Key Deliverables

Competitor Analysis

Market Research

Brand Strategy

Campaign Name

Website Design & Development

Digital Campaign

SEO